ABOUT

“Because one of the most powerful of forces in nature,
Is a network of moms.”

- EcoMom Alliance Founder, Kimberly Danek Pinkson

MISSION

EcoMom Alliance is a 501.c.3 non-profit organization empowering mothers to create a healthy and sustainable world. Mothers represent a tremendous power as both role models and a market force, representing up to 85% of dollars spent in the United States alone. By sharing information and tools, we can make simple choices in our homes and communities that ripple out and protect our children and our environment for generations to come.

VISION

With the belief that every mom (a.k.a. Queen Bee) knows her hive best, EcoMom Alliance represents a network of moms making healthy choices, and propelling a sustainable world within her home and community. We celebrate the ancient tradition of women gathering together around the fire (kitchen table, water cooler or what have you) to share, support, teach and learn, and thus create events and programming that are both educational and emotionally rewarding, i.e. events that are worth finding a babysitter for, or rallying the whole family to participate.

HOW WE DO IT

• We guide and empower women to create regionally relevant events and campaigns that add up to global impact.
• We spearhead national campaigns such as the EcoMom Challenge.
• We anchor everything with our positive and supportive Sustain Your Self, Sustain Your Family, Sustain Our World messaging.
• We believe that healthy and sustainable living happens one step at a time and thus encourage moms of all beliefs and persuasions to join forces and support one another every step of the way toward holistic, balanced, joyful lifestyles.
  MEET OUR TEAM
  

HOW WE BEGAN

EcoMom Alliance was a vision that become a reality through the power of mothers. In the fall of 2006 Kimberly Danek Pinkson, a newly single mom, was scared, overwhelmed, and praying for guidance about how to take care of her son and do some good in the world at the same time. After co-producing an event for the United Nations World Environment Day, a series of conversations with her mom-friends birthed the term “EcoMom” and led to the vision for EcoMom and EcoMom Alliance.

Kimberly started speaking at moms groups, talking about the interconnection between the health of our families and the health of our environment to see if moms were interested. The idea resonated profoundly. A friend helped start a website. EcoMom Groups started forming around the country. With mom-word-of-mouth marketing, a passionate, courageous, and devoted group of volunteers, and a visionary editor who put a story about the Alliance on the cover of the New York Times, EcoMom Alliance grew into an international organization, with members around the world. Since founding, the organization has spearheaded campaigns such as the EcoMom Challenge, Beyond the Bag, and Sowing Hope.

ABOUT KIMBERLY

Kimberly Danek Pinkson grew up in Northern California with parents who early on imbued a sense of ecological stewardship, and holistic living. She went on her first Native American based Vision Quest at the age of thirteen, led youth advocacy programs as an older teen, and founded a cross-cultural communications program in Hawaii at the age of 20. But it was after becoming a mom that she felt compelled to devote her life to helping all moms make healthy and balanced living a reality. With a degree in Psychology and Dance from UCLA, and the University of Hawaii, Kimberly’s background in the Lifestyles of Health and Sustainability sector has included Certified Pilates Rehabilitation Instructor, Professional Dancer and Choreographer, Co-founder of two youth outreach dance companies, event producer and freelance writer.

The vision for EcoMom.com and EcoMomAlliance.org, came to Kimberly up on a mountain behind her home, where she was hiking and praying for guidance about how to best take care of her son after a series of life changing events left her a single mom, wondering what to do next.

“When the vision for EcoMom first came to me, I was totally overwhelmed,” says Kimberly. “But I know that moms will do almost anything to protect their children so I knew that together, we could really make a positive difference and help create healthier families, healthier communities, and a healthier world.” That faith gave her the courage to start speaking out and EcoMom® was born.